S1E15. Building A Standout Brand With @darbylyndon

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Beyond Biz

32 episodes

2 days ago

Welcome to the Beyond Biz podcast, where we empower you to pursue a flexible career, uncapped earning potential and create more time for the things that matter most. Jazz, a former Midwife and Amy, a former Police officer are the hosts of Beyond Biz and Co-founders of Beyond Sleep School. As successful 6-figure business owners, we've discovered the power of following your intuition, leaning into fear and changing your desires into a reality. Be ready to jump into the driver's seat and design the life you’ve only envisioned thus far.

Entrepreneurship

Business

RSS

All content for Beyond Biz is the property of Beyond Biz and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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S1E15. Building A Standout Brand With @darbylyndon

Beyond Biz

44 minutes 37 seconds

1 year ago

S1E15. Building A Standout Brand With @darbylyndon

One of the many things we didn’t realise when we started our first businesses almost 4 years ago is that…you’re actually building a brand.

Joining us in this episode is Darby Lyndon.

Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands. Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading travel, property, and retail brands. She's joining us today to talk about how to build a standout brand.

This podcast will go beyond just business and focus on shaping the way you live your day-to-day life both in business/work and your personal life.

We cover:

What a brand actually is!
How can someone starting out build a brand that differentiates themself from other sleep consultants?
Talk to us about brand DNA - what does this mean?
Why is it important to understand your target audience and who you're wanting to serve?
How can we infuse ourselves authentically throughout our brand to create better connection?
3 quick tips for a brand new business owner who is starting to build a brand.

Connect with us:

Ready to become a certified Family Sleep & Wellness Coach (aka sleep consultant)?
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