Alt-Text, Brand Guidelines, Retention Rate, Bounce Rate, End Users - Nitika

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Beyond Barriers - An Accessibility Podcast

Wally

39 episodes

5 days ago

Accessibility is still an area unknown to most people. Brian, co-founder of Wally, teams up with accessibility experts across the content supply and the disabled community, to understand their insights on accessibility. Listen to accessibility specialists, consultants, developers, designers, managers, and other motivational people themselves.

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Business

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Management

Business

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Alt-Text, Brand Guidelines, Retention Rate, Bounce Rate, End Users - Nitika | Content Strategist

Beyond Barriers - An Accessibility Podcast

29 minutes 2 seconds

11 months ago

Alt-Text, Brand Guidelines, Retention Rate, Bounce Rate, End Users - Nitika | Content Strategist

In this episode of Beyond Barriers, Nitika talks about accessibility incorporation in content. Be it interacting with end-users, writing Alt-Text, balancing the brand guidelines, or working with the design and development teams to ensure accessible experiences.

She talks in specific about how she often uses resultant numbers like improved retention rate and bounce rate to convince people on the importance of accessibility—win-win for the company as well as the end-users.

Watch Beyond Barriers on YouTube: https://www.youtube.com/@WallyAX

Timestamp:

(00:00) : Introduction and Overview

(03:10) : The Importance of Accessibility in Content and Design

(08:12) : Balancing Accessibility with Brand Guidelines

(11:20) : Measuring the Impact of Accessibility on User Engagement

(24:29) : Accessibility as a Disruptor in the Industry

(26:18) : The Role of Audits in Driving Accessibility

(29:13) : Closing Thoughts

#AccessibilityMatters #DigitalAccessibility #A11Y #AssistiveTechnology #CrossFunctionalTeams #DisabilityInclusion #AccessibleTechnology