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Beyond 8 Figures
A.J. Lawrence
314 episodes
1 month ago
At Beyond 8 Figures, we believe in DELIBERATE entrepreneurship. It means creating a solid foundational framework for your entrepreneurial journey, building from a place of passion, and intentionally aligning your actions with your goals so that you can create success on your terms. Join A.J. Lawrence, the journeyman entrepreneur with several 7 figure exits, as he shares honest conversations with successful entrepreneurs about their experiences starting and scaling businesses to $10M and beyond, the realities of being a modern-day entrepreneur, advice for practicing deliberate entrepreneurship, and more!
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Entrepreneurship
Business,
Management
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All content for Beyond 8 Figures is the property of A.J. Lawrence and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
At Beyond 8 Figures, we believe in DELIBERATE entrepreneurship. It means creating a solid foundational framework for your entrepreneurial journey, building from a place of passion, and intentionally aligning your actions with your goals so that you can create success on your terms. Join A.J. Lawrence, the journeyman entrepreneur with several 7 figure exits, as he shares honest conversations with successful entrepreneurs about their experiences starting and scaling businesses to $10M and beyond, the realities of being a modern-day entrepreneur, advice for practicing deliberate entrepreneurship, and more!
Show more...
Entrepreneurship
Business,
Management
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How to Build Trust with Storytelling (Even If You’re Not a “Natural”) with Karen Eber
Beyond 8 Figures
34 minutes
6 months ago
How to Build Trust with Storytelling (Even If You’re Not a “Natural”) with Karen Eber


Success isn’t just about strategy—it’s about how you communicate it. And when the message isn’t landing, it’s probably not your offer. It’s your story.

In this episode, storytelling expert Karen Eber joins A.J. to explore how to build trust with storytelling—whether you're pitching, leading, or aligning your team. You’ll learn how to craft stories that connect, convert, and evolve with your business.

🎧 Inside this episode:

  • Why origin stories can actually hold you back
  • How to find your customer’s pain—and tell the story they need
  • The storytelling structure that works across leadership, sales, and culture
  • How to plan a full year of strategic story content
  • Why systems beat charisma every time


If you're tired of messaging that doesn’t stick or storytelling that never quite clicks, let’s change that. 👉Work with A.J.

🔗 Resources + Guest Links:

  • Karen Eber: Website, LinkedIn, X
  • Book mentioned: The Perfect Story by Karen Eber

Beyond 8 Figures
At Beyond 8 Figures, we believe in DELIBERATE entrepreneurship. It means creating a solid foundational framework for your entrepreneurial journey, building from a place of passion, and intentionally aligning your actions with your goals so that you can create success on your terms. Join A.J. Lawrence, the journeyman entrepreneur with several 7 figure exits, as he shares honest conversations with successful entrepreneurs about their experiences starting and scaling businesses to $10M and beyond, the realities of being a modern-day entrepreneur, advice for practicing deliberate entrepreneurship, and more!