Join Ankita Okate, Chief Growth Officer at Beverage Trade Network, as she takes you inside the prestigious 67 Pall Mall. Ankita engages in a fascinating conversation with Federico Moccia, the Head Sommelier at 67 Pall Mall, where they delve into the interesting world of a sommelier in a distinguished wine club. In this discussion, Federico unveils the intricacies of his role as a head sommelier within the unique setting of a wine club. Contrasting with the traditional restaurant or hotel environment, Federico explains the distinctive nature of catering to club members who become regulars, fostering deep relationships with them. As these members are wine connoisseurs themselves, Federico shares his insights on satisfying their curiosity by providing in-depth knowledge about new wine regions and countries to explore. At the forefront of his responsibilities, Federico ensures that his team at 67 Pall Mall meets the impeccable standards set by the establishment. Consistency in service, relationships, and quality are of paramount importance in creating an exceptional experience for the discerning members. Federico also offers a glimpse into his craft of curating the extensive wine list at 67 Pall Mall, and how to ensure the profitability of the wine list. From seeking out value-for-money wines with excellent aging potential to selecting seasonal offerings that harmonize with the chef's culinary creations.