Wholesalers and distributors in the Wine and Spirits industry are a critical part of the supply chain. They are responsible for connecting suppliers with a wider audience of customers. As a wholesaler and distributor, one is operating with a massive amount of SKUs, which comes with its own set of challenges in running a business at such a scale. In this exciting Podcast of Inside The Drinks Business, Sid Patel takes you on a tour of Maverick Wine Company, where he chats with the Director of Sales & Portfolio Manager, Ian Louisignau. Ian lays out their role in the wine and spirits world, how they operate, what kind of suppliers they are looking for, and how suppliers can partner with them.