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Episode 53: Paul Chevalier on How To Create A Global Wine Brand by
Enabling Data - Driven Decisions For Alcohol Brands || Inside The Drinks Business ||
Beverage Trade Network
15 minutes 53 seconds
2 years ago
Enabling Data - Driven Decisions For Alcohol Brands || Inside The Drinks Business ||
It is widely known that data currently drives almost every element of business. And when it comes to driving sales, it's a priceless asset. According to research, businesses that use data in their sales strategy are 5 to 6% more profitable than their rivals.
In this Podcast, Sid Patel, CEO of Beverage Trade Network, is in conversation with Scott Scanlon, Executive Vice President at IRi. Here Scott highlights the trends in the alcohol beverage industry and talks about how data can help brands that are operating in the beverage industry.
Beverage Trade Network
Episode 53: Paul Chevalier on How To Create A Global Wine Brand by
