In this episode of Between Two COOs, Brad Rosen, President at Sales Assembly, takes us deep into the world of Revenue Operations (RevOps)—a critical function focused on aligning and optimizing sales, marketing, and customer success operations. Brad shares insights on why RevOps has become indispensable in driving sustainable and efficient growth, highlighting practical ways organizations can effectively leverage this function. He explores the challenges of defining and scaling RevOps, breaking down silos within teams, and managing the balance between strategic decision-making and tactical execution. Brad also shares his perspective on how AI is impacting RevOps, the role of human judgment, and best practices for leaders aiming to adopt or enhance their operational capabilities.