Unpack the transformation of travel experiences with me, Michael Kanig, as Tao Tao, COO of GetYourGuide, reveals the secrets behind turning a dorm-room startup into a $2 billion industry titan. We're setting the stage for a fascinating tale of innovation, strategy, and resilience that's reshaping the way people discover and book their adventures. From the early days as a fledgling peer-to-peer network to its current stature as a global connector of travelers and professional activity providers, GetYourGuide's story is a masterclass in adaptability and foresight, particularly in embracing the digital revolution that's now a $300 billion opportunity. As we navigate the company's journey, Tao and I explore the crucial role of company culture in weathering the storms of the industry, including the unprecedented challenges of the COVID-19 pandemic. We share the strategic thinking behind maintaining a cohesive team, underpinned by core values that not only helped survive tough times but also primed the company for a vigorous comeback. The episode also delves into the pandemic's silver lining – a rapid transition to digital engagements that's redefining the travel experience for millions around the globe. Rounding out our conversation, we look at the art of crafting a board of directors that aligns with a company's vision and the nuances of navigating Series F funding amidst a complex tech investment landscape. Tao provides a window into GetYourGuide's future, driven by a technology-first approach aimed at enhancing customer experiences and expanding inventory. Plus, we contemplate the exciting potential of AGI and chat GPT technologies to revolutionize the travel industry further. If your wanderlust is calling, let this episode be the first step in your next journey, and don't hesitate to reach out to Tao on LinkedIn to continue the conversation.