In this powerful episode of Between Two Coaches, Norbert Orlewicz sits down with Cheri Tree—world-renowned sales expert, bestselling author, and creator of the B.A.N.K. personality coding system—to unlock one of the most overlooked secrets in coaching and client acquisition: the science of why people say yes. Most coaches struggle to enroll clients—not because they’re bad at what they do, but because they don’t know how to speak their clients’ language. Cheri breaks down how understanding your prospect’s unique buying personality code can instantly transform your sales conversations, increase your conversions, and deepen your coaching relationships. 🚀 Whether you're just starting out or scaling to six figures, this episode will help you: Understand the 4 B.A.N.K. personality types—and why most coaches communicate with the wrong one Learn how to instantly build trust and connection with any potential client Discover how to personalize your pitch in under 90 seconds (without being “salesy”) Uncover the psychology that separates high-income coaches from the ones stuck in the grind This isn’t another fluff conversation about personality types—this is tactical, science-backed strategy that works in the real world. 🔑 If you want more yeses, deeper impact, and a sustainable, scalable coaching business—you need to hear what Cheri Tree has to say. 🎧 Listen now and unlock the code to more income, influence, and impact.