Ever wonder how a random trend suddenly takes over the world? Or why that one weird dance move became viral?The Tipping Point by Malcolm Gladwell dives into the science of how tiny shifts create massive change.

Lana and Clark break down the magic formula—connectors, mavens, and salespeople—and why the smallest nudge can spark a revolution.

Whether you're trying to start a movement or just want to understand why Crocs made a comeback, this 20-minute lowdown has you covered.

Tune in and let's tip the scales!