This compilation, "The Way of Copywriting," offers a unique perspective on the craft, gathering insights from 32 top global copywriters, primarily active from the 1960s to the 1980s. While their original work dates back to 1995, the Chinese edition was updated in 2023. The book highlights fundamental copywriting principles that remain relevant today, transcending specific techniques to focus on deeper methodologies. It emphasizes the importance of thorough preparation before writing, including extensive research and clear conceptualization, and advocates for uncovering inspiration by engaging with the world beyond the office and meticulously noting down observations. The text then transitions to the core principles of effective copywriting, stressing the need for clarity and simplicity over complex vocabulary or excessive rhetorical devices. Furthermore, it asserts that establishing a specific narrative tone by defining both the speaker and the audience is crucial for impactful communication, and paradoxically, that the underlying logic of an argument should be subtle, rather than overtly stated, to better connect with the reader's emotions. Finally, the book provides practical advice for evaluating written copy, suggesting methods like reading it aloud, assessing its visual presentation, allowing time for objective review, and seeking external feedback.