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With Nat's sci-fi novel "Husk" just days from release, Nathan and Nat explore the strategic decisions and emotional rollercoaster of bringing a book into the world. From choosing the right Amazon categories to maximize visibility, to the delicate balance of pricing and promotion strategies, the episode offers fascinating insights into modern book marketing.
The discussion reveals the careful thought that goes into every aspect of a book launch - from pre-order bundles and signed copies sold directly through the author's website, to timing social media posts and newsletter campaigns for maximum impact. The hosts also touch on broader industry trends, including the evolving relationship between traditional and self-publishing, and how authors can leverage different platforms and formats to reach readers.
TIMESTAMPS
[00:00] Husk book launch timing
[00:16] Recursion by Blake Crouch
[07:02] Altered Carbon
[10:14] Preorder sales for Husk
[11:31] Book pricing to maximize profit margins
[13:24] Marketing strategies for a self-published launch
[14:28] Analysis of successful book marketing
[22:38] Amazon category optimization strategy
[31:44] Launch week marketing and email strategy
[38:33] Future projects and Nat's paternity leave plans
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