Nat and Nathan discuss strategies for building an audience as authors, focusing on the importance of understanding the difference between attracting writers and readers. They explore content strategies, the significance of engagement, and the role of social media in audience building.

The conversation also delves into the effectiveness of short-form video content, leveraging reviews for book success, and the challenges of converting social media followers into newsletter subscribers.

Chapters

00:00 Building an Author Audience

03:02 Cover Design Insights

03:08 Exploring Minimalism in Book Design

05:49 Navigating the Novella Writing Process

08:58 Building an Audience: Writers vs. Readers

11:35 Content Strategy and Audience Engagement

14:49 The Importance of Niche in Content Creation

17:51 Learning from Successful Authors

21:01 The Role of Social Media in Author Branding

26:08 Navigating Content Success and Audience Engagement

28:17 Creating Consistent Content for Audience Growth

29:06 Batch Recording and Efficient Video Production

32:34 Balancing Professionalism and Casual Content

33:39 Leveraging Reviews for Book Launch Success

34:49 Strategies for Building an Audience on Social Media

39:10 Adapting Successful Strategies from Other Markets

40:58 Understanding Algorithms and Content Recommendations

43:16 Funneling Social Media Followers to Book Sales