$5,000 in 24 Hours: Nat's Initial Success with Book Preorders

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Between Drafts

Nathan Baugh and Nat Eliason

27 episodes

6 days ago

Are you an aspiring author dreaming of writing full-time? Join Nathan and Nat, two online writers navigating the murky waters of the publishing world, as they pull back the curtain on their journeys to becoming professional authors. With refreshing honesty and hard-won insights, they'll share the ups and downs, rejections and victories, and get real about their numbers, pitches, and publishing experiences. Whether you're hoping to publish fiction or nonfiction, traditionally or independently, this is a candid, unfiltered look at what it really takes.

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$5,000 in 24 Hours: Nat's Initial Success with Book Preorders

Between Drafts

52 minutes 24 seconds

7 months ago

$5,000 in 24 Hours: Nat's Initial Success with Book Preorders

Preorder Nat's Sci-fi thriller, Husk!

Nat takes us behind the scenes of launching preorders for his sci-fi novel "Husk." Nat shares his unconventional approach to book pre-orders, choosing to sell directly through Shopify rather than Amazon - a decision that's already yielding fascinating results.

Get an insider's look at the realities of book marketing in 2024, including the challenges of building anticipation for a debut novel, the complexities of managing different formats and platforms, and how previous experience in tech and marketing shapes Nat's approach. The episode offers rare insights into pre-order numbers, profit margins, and the various trade-offs between different distribution channels - details that are usually kept under wraps in the publishing world.

TIMESTAMPS

[00:00] Nat's debut novel Husk
[01:16] Launch expectations
[03:06] Preorder challenges for debut fiction authors
[04:04] Selling through a personal site vs Amazon
[07:56] First 24 hours sales numbers and revenue breakdown
[09:18] Strategy behind Amazon Kindle listing and rankings
[11:17] Shopify vs Amazon fulfillment decisions
[14:02] Benefits of bundle offering and direct customer relationships
[27:17] Plans for custom packaging and early reader reviews
[34:42] Production costs and profit margins
[40:05] Building an audience for fiction writing
[43:42] Book marketing plan and promotion strategy
[44:56] Instagram book marketing strategy
[50:07] Advanced book marketing tactics with customer data and retargeting

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