In this episode of BetterTech, we’re joined by Lena Levine, CEO of Forcoda, a software development agency that helps founders bring their SaaS ideas to life. Lena shares her journey from being a young coder in Russia to launching a thriving tech business in the U.S., and dives deep into the smarter path to SaaS success. She walks us through common mistakes non-technical founders make, from skipping customer research to building bloated MVPs, and offers tactical advice on product validation, iterative design, go-to-market strategy, and architecture planning. Whether you're a startup founder or an enterprise innovator, this conversation is packed with practical insights.