In this episode, Yami Mufdi interviews Roxanne Wise, founder of Rookie, a wellness supplement brand. They discuss Roxanne's journey from a high-pressure corporate job to launching her own brand while balancing motherhood. The conversation delves into the challenges of entrepreneurship, the importance of transparency in the wellness industry, and the evolution of health perspectives. Roxanne shares her insights on product development, the ethics of selling, and the significance of building a supportive team. In this conversation, Yami Mufdi and Roxanne discuss the complexities of the supplement industry, emphasizing the predatory marketing tactics often employed and the importance of transparency. They explore how to choose quality supplements, the challenges of balancing work and family life, and the future plans for Rookie Wellness. Roxanne shares her insights on finding one's 'why' in business, highlighting the significance of purpose in navigating challenges and competition.