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Better Sign Shop Podcast
Peter Kourounis, Michael Riley, and Bryant Gillespie
35 episodes
3 months ago
Learn how to build a better sign and print shop from a few crusty sign guys who've made more mistakes than they care to admit. Conversations and advice on sales, marketing, pricing, growth, and more. Co-hosted by Peter Kourounis, Michael Riley, and Bryant Gillespie.
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Entrepreneurship
Business
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All content for Better Sign Shop Podcast is the property of Peter Kourounis, Michael Riley, and Bryant Gillespie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Learn how to build a better sign and print shop from a few crusty sign guys who've made more mistakes than they care to admit. Conversations and advice on sales, marketing, pricing, growth, and more. Co-hosted by Peter Kourounis, Michael Riley, and Bryant Gillespie.
Show more...
Entrepreneurship
Business
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The 10 Sign Shop Commandments - Part 1
Better Sign Shop Podcast
58 minutes
10 months ago
The 10 Sign Shop Commandments - Part 1

In this engaging podcast Series, Peter shares his 10 Sign Shop Commandments—a comprehensive set of principles designed to drive your sign shop's financial success. 

These commandments aren’t just generic advice; they are presented in a unique percentage-based format, offering clear and actionable insights to help you stabilize, optimize, and elevate your business operations.

Bryant and Peter dive deep into each commandment, unpacking the strategies and steps necessary for implementation. They discuss how these rules can fix sign shop owners' challenges and difficulties. 

Whether you're just starting out or looking to take your business to the next level, these ten commandments serve as your roadmap to success.

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In this episode...

00:00      Intro
00:32      Catching Up
06:20      Year-end and sign-shop
09:05      10 Sign Shop commandments
11:40      1st Commandment: Gross Profit Margins
15:09      2nd Commandment: Direct labor percentage
18:13      3rd Commandment: Material cost
26:10      4th Commandment: Operating expenses
32:35      5th Commandment: Advertising budget
42:20      Jason’s Question on Marketing Vendor
46:23      Ride the wave (ridethewave.info)
48:18      For Introverts
53:33      Social Sponge (socialsponge.biz)
57:03      Recap
58:32      Outro


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Are you a sign or print shop owner?
Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.

Better Sign Shop Podcast
Learn how to build a better sign and print shop from a few crusty sign guys who've made more mistakes than they care to admit. Conversations and advice on sales, marketing, pricing, growth, and more. Co-hosted by Peter Kourounis, Michael Riley, and Bryant Gillespie.