There’s an unspoken rule in the rodeo world that to be successful, you need a don’t-quit attitude — it’s important when you’re riding bucking horses and it’s also important when you’re a fire service leader. No matter what the roadblocks, you don’t quit until you get the job done. That’s the philosophy that’s driven Lehi (Utah) Fire Chief Jeremy Craft during his early days at the rodeo and his current mission to elevate firefighter cancer prevention programs. We dig into this and much more: His personal cancer experience, his recent honor as the IAFC’s Career Fire Chief of the Year, what’s next for the Western Fire Chiefs Association, and the power of relationships: “You can never know enough people, and you can never have enough friends, especially if you’re in leadership,” he says. Tune in to hear more from Chief Craft. This episode of the Better Every Shift Podcast is sponsored by MagneGrip. Eliminate diesel exhaust fumes from inside the fire station with a MagneGrip exhaust removal system. Learn more at MagneGrip.com. Enjoying the show? Email bettereveryshift@firerescue1.com to share feedback or suggest a guest for an upcoming show!