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The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
Why should startups invest early in lifecycle marketing? In this episode, we talk to Nout Boctor-Smith, growth marketing consultant at Nine Lives Digital. You'll learn the difference between B2C and B2B lifecycle marketing, why customer centricity is important, how to market to sensitive audiences, and more.
Better Done Than Perfect
The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
