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The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
Implementing Self-service SaaS with Franciska Dethlefsen
Better Done Than Perfect
34 minutes 29 seconds
1 year ago
Implementing Self-service SaaS with Franciska Dethlefsen
How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.
Better Done Than Perfect
The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
