Have sales been slow at your dealership? Don’t slash prices—do this instead. In this episode of Better Dealerships, Jimmy Vee and Travis Miller deliver a powerful alternative to discounting that actually drives traffic and increases leads without eroding your margins.Cutting prices seems logical when sales slow down, but it’s often a race to the bottom—one that you can't win if you're not the lowest-priced store in town. Instead, Jim and Travis reveal why focusing on your dealership's unique value, customer challenges, and experience-first messaging is the ultimate competitive edge.Drawing from 20+ years of helping dealers succeed through the Rich Dealers® program, they show how to turn your inventory, location, and team into market-dominating advantages—without giving away gross. You'll hear insights about:* Why pricing-focused marketing often backfires* The “Publix vs. Piggly Wiggly” lesson in customer value* How to reframe your ads around real-life customer pain points* The dangers of commoditizing your dealership* Why standing out beats selling outStop selling cars—start selling solutions. Whether you're sitting on aged inventory or just looking for a smarter way to grow, this episode gives you actionable ideas to shift your marketing and fuel sales.