Why Targeting Only In-Market Car Shoppers Is Costing You Sales!

In this episode, Jimmy Vee and Travis Miller break down the biggest myth in dealership marketing—the obsession with in-market car shoppers. While many dealerships focus heavily on targeting "ready-to-buy" customers, this strategy is limiting your potential and driving up costs unnecessarily.

Instead, we discuss why everyone is a potential customer for a nicer, newer car and how tapping into non-intenders (or ‘sleeping buyers’) can transform your marketing approach. Learn how to reach more people, lower your ad costs, and boost engagement with smarter, data-driven strategies!

✅ Stop focusing solely on in-market car shoppers.
✅ Everyone is a potential customer for a nicer, newer car.
✅ Marketing to non-intenders can yield better results.
✅ In-market buyers are often labeled as "premium leads," but that’s misleading.
✅ The obsession with in-market shoppers is a costly myth.
✅ Data-driven marketing can be more effective and less expensive.
✅ Dealerships can engage sleeping buyers successfully.
✅ The car-buying process is emotional and driven by life changes.
✅ Challenging conventional wisdom can lead to higher profitability.
✅ Alternative marketing strategies can enhance dealership success.

Watch now to rethink your dealership marketing strategy and unlock new opportunities!