What does it truly mean to be rich in the car business?# It’s more than just money—it’s about being respected, influential, a contributor, and someone who helps others while enjoying the journey.In this heartfelt and eye-opening episode, Travis Miller and Jimmy Vee break down what it really means to be rich in the car business. Through personal stories, client experiences, and a powerful acronym—#R.I.C.H. (Respected, Influential, Contributes, Helps/Has fun)#—they reframe success in the dealership world beyond just sales and profit.You’ll hear a moving story about the value of time with family, a reminder that wealth isn’t measured only in dollars. You'll also learn how building a business that’s enjoyable, simple, and prosperous not only benefits you—but positively impacts your employees, customers, and community.If you’re a dealer who wants to build a business and life that’s truly rich, this video is a must-watch. Whether you're new in the industry or a seasoned pro, this perspective could change the way you approach your career and your legacy.