In 2025, Google Ads remains one of the most powerful tools for dealership marketing—but only if you know how to use it right. In this episode, Travis and Jimmy break down how AI in advertising is transforming strategy, customer behavior, and search traffic—and what that means for your bottom line. Discover how auto dealerships can improve their ROI, enhance targeting through hyper-local campaigns, and finally stop wasting money on underperforming ads. You’ll learn why most dealers still struggle with Google Ads, how to stay ahead of your competition, and the simple but critical steps you must take to succeed in today’s digital marketing landscape.Key Topics Covered:* How AI is reshaping online advertising for dealerships* The real value of high-intent search traffic* Why you must bid on your dealership’s brand name* The hidden ROI opportunities most auto dealers miss* Proven strategies to drive more leads and salesWhether you're new to Google Ads or looking to fine-tune your campaigns, this episode is packed with expert insights to accelerate your dealership success online.