Jim and Travis dive into the power of *radio advertising for car dealerships,* explaining why it remains one of the *most effective marketing channels* despite the rise of digital media. They introduce the concept of *Tinkerpox*—a common tendency among car dealers to frequently change their marketing strategies, often undermining their own *success.*You'll learn how radio *creates a celebrity effect*, *builds trust*, and leverages road hypnosis to make your advertising messages more memorable. Plus, we break down the challenges of measuring radio effectiveness and why consistency is the *key to generating quality leads.*🔑*Key Takeaways:*✅ Why radio is a game-changer for car dealership marketing✅ The dangers of Tinkerpox and constantly changing marketing approaches✅ How road hypnosis makes radio ads more effective✅ The secret to creating a celebrity effect through consistent advertising✅ Why measuring radio ad success is difficult but necessary✅ The importance of reaching your local community through radio📢 Don’t let Tinkerpox ruin your marketing strategy! Tune in now to learn how to make radio work for your dealership.*🔔 Like & Subscribe for more car dealership marketing strategies!*