In today’s automotive industry, many dealerships are feeling immense pressure—like being trapped in a vice. In this episode, Travis and Jimmy break down how the current climate is affecting automotive sales, from tightening margins to rising interest rates and changing customer expectations.They dive into dealership strategies that can transform these challenges into opportunities through the Blue Ocean Strategy—a powerful method for standing out in a competitive market. Rather than fighting over price in a saturated space (a “red ocean”), they explore how car dealers can create market differentiation, improve the customer experience, and take back their pricing power.Discover the three actionable steps to escape the price trap, build better customer relationships, and lead with service. Whether you're a GM, dealer principal, or sales manager, this episode provides real-world insights to help your store thrive.Learn how top dealerships are reclaiming freedom through better customer service, how to shift the sales conversation, and what it takes to attract buyers who want real help—not just the lowest deal.