In this episode, Jim and Travis break down one of the biggest frustrations for car dealerships: lead quality. While bad leads do exist, many dealers struggle with lead conversion due to poor processes. The key to success? Speed to lead—the faster you respond, the better your chances of closing a deal.We explore the lead conversion funnel, why timely responses are critical, and how improving dealership sales processes can turn so-called "bad leads" into real opportunities. If you're in automotive marketing or dealership sales, this episode is packed with actionable insights to help you increase conversion rates and boost sales.*Key Takeaways:*✅ Lead quality is a common concern, but the real issue often lies in response time and process.✅ Speed to lead is critical—the first 60 seconds can make or break a deal.✅ Only a small percentage of leads convert, but handling them correctly can maximize success.✅ Effective communication with leads improves appointment scheduling and sales.✅ A strong lead management strategy can increase dealership performance.⏳ *Chapter Timestamps:*00:00 - Understanding Lead Quality Challenges09:55 - The Importance of Speed to Lead💬 What’s your biggest challenge with lead quality? Drop a comment below! 👇