7 Automotive Marketing Trends That Died in 2024

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Better Dealerships with Jim and Travis

Jimmy and Travis

13 episodes

4 days ago

Growing your dealership profits isn’t as hard as you think. This show will help you get started to improve your business, whether you're a new or used car dealer, anywhere in the U.S. This show is designed to help you improve your leadership, elevate your customer experience, attract more customers, deepen your community involvement, and cultivate a captivating company culture. You'll discover car dealership sales tips, & automotive marketing strategies. Join the conversation at: http://www.BetterDealerships.com

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7 Automotive Marketing Trends That Died in 2024 – What Car Dealers MUST Do Now

Better Dealerships with Jim and Travis

14 minutes 11 seconds

8 months ago

7 Automotive Marketing Trends That Died in 2024 – What Car Dealers MUST Do Now

In this episode of Better Dealerships, hosts Jimmy Vee and Travis Miller discuss seven automotive marketing trends that have died in 2024.

They explore the implications of these trends on dealership strategies, emphasizing the need for personalization, mobile-friendly websites, and the importance of generating first-party leads. The conversation highlights the shift away from outdated practices and the necessity for dealerships to adapt to the evolving market landscape.

*Key Takeaways:*✅ Personalization is king – Generic sales slogans and robotic lead responses are out!✅ Your website must be mobile-friendly – Most car buyers start their search on mobile.✅ Google Business Profile matters – Ignoring local SEO is a costly mistake.✅ Stop outsourcing your leads – Take back control of your customer pipeline.✅ The ‘spray and pray’ ad strategy is dead – Targeted marketing is the future.*Are you ready to future-proof your dealership’s marketing strategy? Tune in now!* 🚗💨