We sat down with sales legend Leslie Venetz and CRO School co-founder Adem Manderovic to untangle why outbound is still stuck in 2011—and how modern SDRs and BDRs can fix it fast.

Outbound targets have never been tougher, yet teams keep blasting buyers with the same tired sequences. In this no-fluff chat, we unpack a buyer-first framework that swaps brute-force tactics for trust-led outreach and market validation.

Tune in and learn:

• The “earn the right” test Leslie uses before every email or call

• How to rebuild SDR metrics around market validations – fast

• Why AI tools like Clay help only when you start with real buyer insight

This episode is a must-watch if you’re serious about building a profit-generating pipeline without burning trust (or your team).

🔗 Links + CTAs

📦 Need help running your own LinkedIn Thought Leadership Ads?

https://theb2bplaybook.com/linkedin-ads-agency

🧠 Learn how to drive revenue across your organisation with CRO School:

https://theb2bplaybook.com/cro-school

📣 Join our Demand Generation Program:

https://theb2bplaybook.com/demand-generation-course

🤝 Partners

Dealfront 

Readystack 

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Firmable 

Humantic 

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Ocean 

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Bitscale 

https://bitscale.ai/?ref=adem