Ep 108 - Why Sales Methodologies Alone Can’t Fix B2B Revenue Alignment w/George Coudounaris

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Better Business Building w/ Adem Manderovic

Adem Manderovic

95 episodes

6 days ago

Where B2B Playbooks End and The Circuit Begins. Playbooks got us here — but they can’t take us further. They’ve given B2B leaders scripts, tactics, and funnels, but not architecture. And that’s why companies keep burning cash before they make it back. This show is about the shift: from playbooks that patch symptoms, to circuits that fix the system itself. The Circuit is where strategy, timing, product, marketing, and customer success finally connect into one closed loop. If you’ve ever felt that your GTM playbook wasn’t enough — you’re right. The next era of business doesn’t run on playbooks

Entrepreneurship

Business

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Entrepreneurship

Business

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Ep 108 - Why Sales Methodologies Alone Can’t Fix B2B Revenue Alignment w/George Coudounaris

Better Business Building w/ Adem Manderovic

34 minutes 29 seconds

7 months ago

Ep 108 - Why Sales Methodologies Alone Can’t Fix B2B Revenue Alignment w/George Coudounaris

Traditional sales methodologies like GAP, Challenger, and SPIN are misaligned with today’s go-to-market realities. These frameworks were never designed for true revenue alignment, and they’re actively fragmenting teams.

Key Points Covered:

• The commercial damage caused by Predictable Revenue models

• Why CROs with only sales backgrounds lack the full picture

• How Closed Circuit Selling™ offers a scalable, aligned system

• The importance of engaging 100% of the market, not just the “in-market” 5%

• The need for a new commercial architecture across GTM teams

Target Audience:

Founders, marketers, and sales leaders who are tired of silos and are looking for a unified, proven system to scale revenue teams with clarity.

Calls to Action:

• Access B2B courses: https://theb2bplaybook.com/courses

• Subscribe to their YouTube: @theb2bplaybook

Adem chooses to use ⁠ocean.io⁠ ⁠& humantic.ai