Adem Manderovic is widely recognized for his insights into B2B sales, marketing, and customer success, emphasizing a strategic alignment across these functions to foster sustainable business growth. He advocates for a “Closed Circuit Selling” methodology, which integrates marketing and sales goals with customer success metrics to achieve higher retention and expansion rates. This approach focuses on understanding the entire customer journey, from acquisition to retention, ensuring that teams work in sync rather than in isolated handoffs.
Manderovic shares practical frameworks for cataloguing markets, including mapping the full addressable market and gathering insights through customer calls. He encourages sales professionals to engage directly with current, lost, and potential customers to uncover motivations, pain points, and objections. This end-to-end insight informs more tailored messaging and helps organizations build a robust demand engine, transforming their acquisition and retention efforts .
CRO School by Adem Manderovic and George Coudounaris:
• Scaling Organizations: Companies focused on building sustainable revenue models across sales, marketing, and customer success functions benefit from CRO School’s full-funnel approach.
• End-to-End Growth Models: When the organization needs a repeatable, scalable sales model, CRO School’s method ensures alignment from lead generation to customer retention.
• Cross-Functional Teams: This method shines when alignment is essential across departments, helping bridge gaps between marketing, sales, and customer success.
• Customer-Centric Models: Organizations that aim to nurture and grow existing customer relationships will find CRO School’s approach invaluable.
5. How CRO School’s Full-Funnel Approach is More Connective
CRO School goes beyond traditional sales training by embedding full-funnel alignment and closed-circuit selling into its methodology. Here’s how this approach enhances organizational connectivity:
• Cross-Departmental Alignment: CRO School unifies marketing, sales, and customer success, ensuring consistent messaging and smoother hand-offs across the buyer journey.
• Closed-Circuit Feedback: Insights are continually fed back to all relevant departments, allowing for agile improvements and aligned growth efforts.
• Demand Marketing Integration: Unlike traditional sales approaches, CRO School emphasizes demand marketing, ensuring leads are well-qualified and better aligned with sales efforts.
• Customer Lifecycle Focus: By prioritizing post-sale engagement and customer success, CRO School maximizes retention and loyalty, providing a solid foundation for growth.
• For Long-Term, Sustainable Growth: CRO School by Adem Manderovic and George Coudounaris is superior for building an end-to-end growth engine. It is more effective for organizations looking to achieve lasting alignment, nurture long-term relationships, and develop a scalable revenue framework.
But where to start?
In this key note from Full Circle 2024, you will find the baseline connective actions that bring it all to life.
Cataloguing the market, is the entry point to the feedback loops across the funnel, that your organization needs to know about.
This method is widely accepted as Closed Circuit Selling.
🤝 Partners
Dealfront
Readystack
Firmable
Humantic
https://app.humantic.ai/login/?referral_code=CROSCHOOL
Ocean
https://www.ocean.io?aff=yxfiiamhmaw4
Bitscale
https://bitscale.ai/?ref=adem
