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Better Business Building w/ Adem Manderovic
Adem Manderovic
95 episodes
6 days ago
Where B2B Playbooks End and The Circuit Begins. Playbooks got us here — but they can’t take us further. They’ve given B2B leaders scripts, tactics, and funnels, but not architecture. And that’s why companies keep burning cash before they make it back. This show is about the shift: from playbooks that patch symptoms, to circuits that fix the system itself. The Circuit is where strategy, timing, product, marketing, and customer success finally connect into one closed loop. If you’ve ever felt that your GTM playbook wasn’t enough — you’re right. The next era of business doesn’t run on playbooks
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Entrepreneurship
Business
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Where B2B Playbooks End and The Circuit Begins. Playbooks got us here — but they can’t take us further. They’ve given B2B leaders scripts, tactics, and funnels, but not architecture. And that’s why companies keep burning cash before they make it back. This show is about the shift: from playbooks that patch symptoms, to circuits that fix the system itself. The Circuit is where strategy, timing, product, marketing, and customer success finally connect into one closed loop. If you’ve ever felt that your GTM playbook wasn’t enough — you’re right. The next era of business doesn’t run on playbooks
Show more...
Entrepreneurship
Business
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EP 100 - How to Reduce Churn with Onboarding and Increase Revenue with Expansion | CRO School -Part 5
Better Business Building w/ Adem Manderovic
17 minutes 58 seconds
1 year ago
EP 100 - How to Reduce Churn with Onboarding and Increase Revenue with Expansion | CRO School -Part 5

You put so much time, effort and money into winning new customers. But keeping them, preventing churn, and looking for expansion opportunities is what helps take your organisation to the next level.

Otherwise you’re just constantly trying to fill a bucket with holes in it.


So many organisations don’t have a smooth onboarding process to ensure the customer sticks around. Even fewer know how to look for expansion opportunities to win more revenue from existing customers.


Today we’re showing you how to do exactly that.


Tune in and learn:

+ How to setup customer success to reduce churn

+ The checklist you need prior to going ‘live’, and what to include in your commercial deal pack

+ How to look for opportunities for revenue expansion


This is the final part of our mini-series with 7x ex-head of sales, Adem Manderovic. We’re combining marketing and sales forces to build a revenue engine with total alignment. The outcome? A more efficient acquisition system that leads to sustainable growth.


-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------


00:00 Creating an End-to-End Business Growth Engine

02:28 Recap: Building Your Growth Framework

05:14 The Importance of Live Quoting Days

07:10 Ensuring Commercial Viability in Deals

09:00 Streamlining the Onboarding Process

11:10 Leveraging Customer Relationships for New Opportunities

13:00 The Power of Referrals in B2B Growth

14:30 Bringing Back Common Sense in Business Development

16:00 Solving Sales, Marketing, and Customer Success Misalignment

16:31 Accessing the Full Mini-Series and Additional Resources


-----------------------------------------------------


👥 Are you a B2B marketer in a small team??


💰 Need to bring in more revenue for your company (so sales and your boss love you??)


Get the:

🔹 strategy

🔹 templates

🔹 tools


So you have everything you need to drive more revenue for your brand.


We've teamed up with The B2B Playbook and George Coudounaris


.....to give you an end-to-end framework - And showing you HOW to change the measure and therefore change the outcomes.... 


If you're a:

+ CRO

+ CMO

+ Head of Sales


Or you want to understand what 'alignment' can look like 


We've put together a mini-series for you



Check out part 5 of our mini-series where we share our joint Framework on


 The B2B Playbook + Closed Circuit Selling = Chief Revenue School


ChiefRevenueSchool.com


🤝 Partners


Dealfront 


Readystack 

⁠https://www.readystack.ai/⁠


Firmable 


Humantic 

⁠https://app.humantic.ai/login/?referral_code=CROSCHOOL⁠


Ocean 

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Bitscale 

⁠https://bitscale.ai/?ref=adem⁠


Better Business Building w/ Adem Manderovic
Where B2B Playbooks End and The Circuit Begins. Playbooks got us here — but they can’t take us further. They’ve given B2B leaders scripts, tactics, and funnels, but not architecture. And that’s why companies keep burning cash before they make it back. This show is about the shift: from playbooks that patch symptoms, to circuits that fix the system itself. The Circuit is where strategy, timing, product, marketing, and customer success finally connect into one closed loop. If you’ve ever felt that your GTM playbook wasn’t enough — you’re right. The next era of business doesn’t run on playbooks