From Bacon to Bugspray - Brand building versus Marketing with Michelle Brintnall Chester and Travis Johansen on Better Brand Story Podcast

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Better Brand Story with Travis Johansen

Travis Johansen

5 episodes

5 days ago

The most powerful way to absorb information is through stories. We want you to learn how to tell better stories for your brand or organization. Enjoy this podcast hosted by Travis Johansen as he shares inspiring recordings from projects he's helped on. For requests, please visit https://www.providfilms.com

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From Bacon to Bugspray - Brand building versus Marketing with Michelle Brintnall Chester and Travis Johansen on Better Brand Story Podcast - Part 1

Better Brand Story with Travis Johansen

29 minutes 40 seconds

2 years ago

From Bacon to Bugspray - Brand building versus Marketing with Michelle Brintnall Chester and Travis Johansen on Better Brand Story Podcast - Part 1

Check out the show notes at www.betterbrandstory.com

How do you clarify your goals?
Why is goal setting important to storytelling?
How do you build a cult following? (example Caribou)
Take me back to a moment where you had success with audience interaction?
How can brands do audience interaction? Is it just giveaways?