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Beth Azor
Beth Azor
274 episodes
2 days ago
Welcome to Beth Azor's Podcast Channel featuring "The Retail Leasing Playbook Podcast" & "I Own a Shopping Center, Now What?" your ultimate guide to mastering retail leasing and maximizing your commercial real estate potential, hosted by the renowned "Canvassing Queen™," Beth Azor. Both podcasts have practical advice, insider tips, and proven techniques for boosting leasing performance and achieving financial goals. Beth will guide you in a Cliff's Notes Version" chapter by chapter of her book, The Retail Leasing Playbook. Join Beth and her guests to improve your retail leasing game today!
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Business
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Welcome to Beth Azor's Podcast Channel featuring "The Retail Leasing Playbook Podcast" & "I Own a Shopping Center, Now What?" your ultimate guide to mastering retail leasing and maximizing your commercial real estate potential, hosted by the renowned "Canvassing Queen™," Beth Azor. Both podcasts have practical advice, insider tips, and proven techniques for boosting leasing performance and achieving financial goals. Beth will guide you in a Cliff's Notes Version" chapter by chapter of her book, The Retail Leasing Playbook. Join Beth and her guests to improve your retail leasing game today!
Show more...
Business
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Don’t Let a Bad Broker Cost You Tenants | Episode 67: I Own a Shopping Center, Now What?
Beth Azor
8 minutes 28 seconds
1 month ago
Don’t Let a Bad Broker Cost You Tenants | Episode 67: I Own a Shopping Center, Now What?

Handing off leasing to a third party? Don’t let them sabotage your NOI.

In this episode of I Own a Shopping Center. Now What?, I walk you through my go-to process for selecting and managing third-party leasing brokers—especially if retail isn’t your specialty. After a recent call with multifamily investors entering the mixed-use world, I laid out the exact steps I take to make sure brokers are vetted, expectations are clear, and accountability is non-negotiable.

From requiring them to tour comps, to demanding weekly activity reports, to firing (gracefully) when they underperform, I share the playbook that protects your asset and keeps leasing on track. If you’re new to ground-floor retail—or you’ve had brokers ghost you in the past—this episode gives you the checklist you didn’t even know you needed.


🔑 Key Takeaways

  • Interview at least 3–5 brokerage firms before selecting.
  • Always put expectations in writing.
  • Require regular updates and activity reports.
  • Make them tour competitive sites and know the market.
  • Be willing to fire underperformers quickly.
  • Know your asset better than the broker.
  • Align broker compensation with results.
  • Mixed-use retail requires retail specialists, not generalists.
Beth Azor
Welcome to Beth Azor's Podcast Channel featuring "The Retail Leasing Playbook Podcast" & "I Own a Shopping Center, Now What?" your ultimate guide to mastering retail leasing and maximizing your commercial real estate potential, hosted by the renowned "Canvassing Queen™," Beth Azor. Both podcasts have practical advice, insider tips, and proven techniques for boosting leasing performance and achieving financial goals. Beth will guide you in a Cliff's Notes Version" chapter by chapter of her book, The Retail Leasing Playbook. Join Beth and her guests to improve your retail leasing game today!