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Best of LinkedIn: Strategic B2B Marketing
Thomas Allgeyer, Frenus GmbH
81 episodes
1 day ago
🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 7,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.
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Marketing
Technology,
Business,
Management
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All content for Best of LinkedIn: Strategic B2B Marketing is the property of Thomas Allgeyer, Frenus GmbH and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 7,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.
Show more...
Marketing
Technology,
Business,
Management
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Best of LinkedIn: AI in B2B Marketing CW 41/ 42
Best of LinkedIn: Strategic B2B Marketing
13 minutes
2 weeks ago
Best of LinkedIn: AI in B2B Marketing CW 41/ 42
We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition provides a multifaceted overview of the rapid integration of Artificial Intelligence (AI) within Go-to-Market (GTM) strategies, particularly in sales and marketing. A dominant theme is the tension between AI for efficiency and automation, such as AI Sales Development Representatives (SDRs) and workflow agents, versus the irreplaceable need for human authenticity and context. Many authors contend that AI should serve as a force multiplier or copilot, handling research, data processing, and repetitive tasks, while human professionals focus on building trust, strategic nuance, and genuine relationships to avoid sounding like "robots." Furthermore, the discussions from the ANA Masters of Marketing Conference reinforce that successful AI adoption requires a solid data foundation and a shift in focus from theoretical possibilities to measurable, value-driven outcomes that align marketing activities with overall business growth. This podcast was created via Google NotebookLM.
Best of LinkedIn: Strategic B2B Marketing
🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 7,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.