Karthik Srinivasan is a marketing commentator, solopreneur and personal branding consultant. He is a top Linkedin voice on all things marketing, and has incisive and insightful takes on brand storytelling from across the globe. He is also helping others build their personal brands and make their voices more heard. For all budding young marketers & brand builders out there, this one is a no-miss episode! Hope you enjoy it.

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Timestamps:

• 1:13 Intro + How he got into marketing.
• 6:46 The evolution of marketing and communications.
• 12:00 What do marketers usually get wrong?
• 14:47 Writing regularly, creating a writing process.
• 20:23 Journey as a solopreneur.
• 32:53 Long format vs short format storytelling. Brand vs performance marketing.
• 39:00 Favourite books.
• 45:21 Interesting personalities on social media.
• 46:34 Closing questions.

Disclaimer: The views, information, or opinions expressed during the series are solely personal and do not necessarily represent those of my company / employers.