"The E-Myth Revisited" by Michael E. Gerber is a business book that challenges the common assumptions about entrepreneurship and offers a new approach to building successful businesses. The book is based on the idea that most small business owners are actually technicians who are working in their businesses, rather than entrepreneurs who are working on their businesses. Gerber argues that small business owners often become trapped in their businesses, because they are so focused on the technical work that they fail to work on the business itself. He calls this the "entrepreneurial myth," and suggests that in order to build a successful business, entrepreneurs need to think strategically and systematically about how to create and grow their business. The book is divided into three parts. In the first part, Gerber explains the entrepreneurial myth and the three personalities that exist within every small business owner - the technician, the manager, and the entrepreneur. He argues that in order to build a successful business, entrepreneurs need to learn how to balance these three personalities and focus on working on their businesses, rather than in them. In the second part, Gerber introduces the "turn-key revolution," a systematic approach to building businesses that are designed to run without the owner's constant involvement. He outlines the seven essential systems that every business needs in order to be successful, and provides practical advice on how to create and implement these systems in your own business. In the third part, Gerber provides guidance on how to create a business development process, which includes creating a business plan, developing a marketing strategy, and building a team of employees who can help you achieve your goals. He emphasizes the importance of creating a vision for your business, and of developing a culture of innovation and continuous improvement. Throughout the book, Gerber provides numerous examples of successful and unsuccessful businesses, and offers practical advice and tips for entrepreneurs and small business owners. He also includes exercises and worksheets to help readers apply the concepts to their own businesses. Overall, "The E-Myth Revisited" is a thought-provoking and practical book that challenges common assumptions about entrepreneurship and offers a new approach to building successful businesses. The book's emphasis on creating systems and working on the business, rather than in it, make it a valuable resource for anyone looking to start or grow a small business. The E-Myth Revisited Michael E. Gerber Small business management Entrepreneurship Business development Systems and processes Work-life balance Customer service Leadership Franchise model Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices