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Beneath The Surface
shannonbeer
36 episodes
7 months ago
In this podcast, coach and mentor Shannon Beer shares everything you need to know to build a meaningful coaching business. But not just any coaching business. One that goes beyond surface level transformations to make a meaningful difference. And this won’t be your typical bro business advice. Shannon teaches business principles through the lens of psychology, so you can make money in an ethical way. You’ll come away from each episode with actionable steps to help you grow a successful coaching business that supports the life you want to live.
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Entrepreneurship
Business
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All content for Beneath The Surface is the property of shannonbeer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this podcast, coach and mentor Shannon Beer shares everything you need to know to build a meaningful coaching business. But not just any coaching business. One that goes beyond surface level transformations to make a meaningful difference. And this won’t be your typical bro business advice. Shannon teaches business principles through the lens of psychology, so you can make money in an ethical way. You’ll come away from each episode with actionable steps to help you grow a successful coaching business that supports the life you want to live.
Show more...
Entrepreneurship
Business
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Why Posting More Isn’t the Answer (and what to do instead)
Beneath The Surface
10 minutes 3 seconds
8 months ago
Why Posting More Isn’t the Answer (and what to do instead)

Struggling to sign clients? Posting more isn’t the answer.

While consistency and showing up regularly are important, it’s not enough if there’s no strategy behind your content.

In this episode, I break down why simply creating more content can lead to burnout, frustration, little to no results and what to do instead.

You’ll learn:

  • Why your content needs to take someone from stranger to ready to work with you using psychology driven marketing.
  • How to craft content that educates, motivates, and addresses the real struggles your ideal clients face.
  • The importance of building trust, showcasing your own journey, and bonding with your audience.
  • Why direct selling and creating a clear call-to-action are key to your strategy.


If you’re ready to stop second guessing your posts and start signing consistent clients with a content strategy that works, join myCoaching to Consistent Income Masterclass on Monday 03 March.

(Yes, there’s a recording—but you need to register to get access!).

Click here to register

Beneath The Surface
In this podcast, coach and mentor Shannon Beer shares everything you need to know to build a meaningful coaching business. But not just any coaching business. One that goes beyond surface level transformations to make a meaningful difference. And this won’t be your typical bro business advice. Shannon teaches business principles through the lens of psychology, so you can make money in an ethical way. You’ll come away from each episode with actionable steps to help you grow a successful coaching business that supports the life you want to live.