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Beneath The Surface
shannonbeer
36 episodes
7 months ago
In this podcast, coach and mentor Shannon Beer shares everything you need to know to build a meaningful coaching business. But not just any coaching business. One that goes beyond surface level transformations to make a meaningful difference. And this won’t be your typical bro business advice. Shannon teaches business principles through the lens of psychology, so you can make money in an ethical way. You’ll come away from each episode with actionable steps to help you grow a successful coaching business that supports the life you want to live.
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Entrepreneurship
Business
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All content for Beneath The Surface is the property of shannonbeer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this podcast, coach and mentor Shannon Beer shares everything you need to know to build a meaningful coaching business. But not just any coaching business. One that goes beyond surface level transformations to make a meaningful difference. And this won’t be your typical bro business advice. Shannon teaches business principles through the lens of psychology, so you can make money in an ethical way. You’ll come away from each episode with actionable steps to help you grow a successful coaching business that supports the life you want to live.
Show more...
Entrepreneurship
Business
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Should I create a low-cost offer to attract clients?
Beneath The Surface
12 minutes 41 seconds
11 months ago
Should I create a low-cost offer to attract clients?

If your one-to-one inquiries have slowed or if you're questioning the financial stability of your business, this is a must-listen.

What You’ll Learn:

  • Why a Low-Cost Offer Might Not Be the Answer: Sometimes we think a lower price point will attract more clients, but it’s often a messaging problem, not a pricing one.
  • The Importance of Messaging: I'll show you why your one-to-one coaching is likely your most impactful offer and how refining your messaging can make it resonate with the right clients.
  • How to Design Offers Strategically: If you do want a course or workshop, I’ll explain how to ensure it aligns with your 1:1 and preps clients for a deeper relationship with your business.

Want to get serious about your marketing?
If you’re ready to stop winging it and start building a stable, psychology-driven marketing system, check out Marketing with Spirit.

This self-paced program will teach you how to fill your roster with aligned clients with psychology-driven marketing.

Sign up before November 20th to get the beta pricing!

🔗 Marketing With Spirit

Beneath The Surface
In this podcast, coach and mentor Shannon Beer shares everything you need to know to build a meaningful coaching business. But not just any coaching business. One that goes beyond surface level transformations to make a meaningful difference. And this won’t be your typical bro business advice. Shannon teaches business principles through the lens of psychology, so you can make money in an ethical way. You’ll come away from each episode with actionable steps to help you grow a successful coaching business that supports the life you want to live.