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Beneath The Surface
shannonbeer
36 episodes
7 months ago
In this podcast, coach and mentor Shannon Beer shares everything you need to know to build a meaningful coaching business. But not just any coaching business. One that goes beyond surface level transformations to make a meaningful difference. And this won’t be your typical bro business advice. Shannon teaches business principles through the lens of psychology, so you can make money in an ethical way. You’ll come away from each episode with actionable steps to help you grow a successful coaching business that supports the life you want to live.
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Entrepreneurship
Business
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All content for Beneath The Surface is the property of shannonbeer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this podcast, coach and mentor Shannon Beer shares everything you need to know to build a meaningful coaching business. But not just any coaching business. One that goes beyond surface level transformations to make a meaningful difference. And this won’t be your typical bro business advice. Shannon teaches business principles through the lens of psychology, so you can make money in an ethical way. You’ll come away from each episode with actionable steps to help you grow a successful coaching business that supports the life you want to live.
Show more...
Entrepreneurship
Business
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How to stop undercharging
Beneath The Surface
8 minutes 1 second
8 months ago
How to stop undercharging

Today we’re diving into one of my favourite topics: Pricing your coaching services.

Too many coaches undercharge despite delivering immense value. Fear of losing clients often holds them back, but pricing isn't the problem, it's a marketing issue.

In this episode, I break down three key factors to consider when setting your prices:

- Understanding market value
- Honouring your experience and expertise
- Recognising the true value of transformation for your clients

I also share my approach to structuring offers and pricing in a way that supports both you and your clients without burnout.

If you’re struggling to charge what you’re worth, don’t miss my Coaching to Consistent Income Masterclass on March 3rd and learn psychology driven marketing strategies to confidently communicate your value and attract the right clients.

Beneath The Surface
In this podcast, coach and mentor Shannon Beer shares everything you need to know to build a meaningful coaching business. But not just any coaching business. One that goes beyond surface level transformations to make a meaningful difference. And this won’t be your typical bro business advice. Shannon teaches business principles through the lens of psychology, so you can make money in an ethical way. You’ll come away from each episode with actionable steps to help you grow a successful coaching business that supports the life you want to live.