Nike was founded by Bill Bowerman and Phil Knight, both keen runners (and waffle fans), Trek was founded by Richard Burke a keen cyclist and GoPro was founded by Nick Woodman so he could take rad movies while he was surfing.

My guest today is Josh Sprague, a competitive endurance athlete, who is the founder of Orange Mud, a manufacturer of some very unique running, biking and lifestyle brands.

From a garage built prototype through to global distribution using his web site orangemud.com and countless retailers the company now has hundreds of happy customers. Sounds like a dream come true, but I suspect this journey has been like an endurance race for Josh, his family and his team, as many ups as there are downs, with nothing but guts, grit and determination to get him there. (note by Leadville 100/Ken Chlouber reference)

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