Channel partners are a third-party business that partner with a manufacturer or producer to resell the services, technologies or products they offer. In order to build a successful partner relationship, you need to select a company that is invested, motivated and trained, with the incentive to grow your business (Gary Morris). Without these, your partnership may not be as beneficial as you would expect. You need a company you can rely on to sell your products and sell them well. To achieve this, you must consider the best tools to use with your channel partners, and these come in the form of enablement tools (Gary Morris).