PPC stands for Pay-Per-Click and is a type of online marketing where advertisers pay a fee every time their ad is clicked. This system is a fast and efficient way for B2B organisations to capture leads (Brad McMillen). Your target audience is essentially saying they are interested in your service or product by searching keywords into search engines, such as Google. PPC advertising is basically a way of buying targeted traffic from search results to your website through short, specific ads (Rahul Pandey).