Building a successful reseller recruitment programme means investing time into your partnerships. Motivate your partners by offering them incentives that are valuable to them, openly communicate with them and show them you care about their needs, as well as yours. Help them set up their campaigns, provide training and suggest mar-tech tools that will allow them to easily track their performance and close deals. Measure their success, and learn from data that helps you to optimise areas of the relationship and sales process, and understand your audience. Get these elements right, and expect dramatic results from your reseller recruitment programme. A professional reseller programme can help you achieve all of your goals and more.