Top 5 Pet Sitting Business Myths That Are
Holding You Back
If you’ve ever felt stuck, underpaid, or unsure how to scale your pet sitting business… you might be believing lies that aren’t serving you.
In this episode of Bella in Your Business, I’m calling out 5 of the most common and damaging pet sitting business myths I see over and over again. These myths are like industry propaganda—and they keep smart business owners small, broke, and stressed.
Maybe you’ve heard that “everyone uses independent contractors,” or “clients only care about price.” Or maybe you've convinced yourself, “you can’t charge that much in your area.” I’m here to tell you: none of that is true.
I’ve coached hundreds of pet business owners, and the ones who succeed stop believing these lies—and start building smarter, stronger businesses that work for their lives.
I’ll walk you through each myth, why it’s harmful, and what to believe instead. This isn’t just a pep talk. It’s a mindset shift and strategic realignment.
Let’s stop repeating what the Facebook groups say and start building a business that’s built on truth, value, and bold leadership.
In this Episode, You’ll Discover...
Why using independent contractors “just to get started” is a trap
How underpricing based on fear is hurting your growth
Why pet care is a real career—and how to own it
What clients actually care about (hint: it’s not price)
How to lead your market instead of blending in with it
Timestamps:
00:05 – Why I had to do this episode: the propaganda ends here05:10 – My IC truth bomb: it’s not fine, it’s dangerous14:00 – Stop selling your soul for price shoppers20:00 – If you treat this like a hobby, don’t expect professional pay29:00 – Why copying the competition will never make you stand out
Notable Quotes:
“The ones who build profitable, sustainable businesses are the ones who stop falling for these lies.”“If you don’t differentiate, you disappear.”“Pet care is a billion-dollar industry. Stop treating it like a hobby.”“You don’t need permission to build the business you really want—just truth.”
Links & Resources:
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bella @jumpconsulting.net
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@bellavasta
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Transcript
Welcome back to another episode of Bella in Your Business. We just got off a Memorial Day weekend. I hope you had a really good time, whether working hard or taking time for yourself and your family. Today, we're going to talk about myths.
I'm taking a break from AI and focusing on myths. What prompted this was a trend on social media talking about propaganda people aren’t falling for. I was creating one myself when I thought—why not turn it into a podcast episode? Depending on your feedback, maybe I’ll even do a part two. I’ve got five for you today that are extremely relevant—whether you’re new, seasoned, or thinking about the future of your business. These myths are something I’ve seen repeatedly over the past 20 years.
Shoutout to all the Mastermind members doing Joey Coleman’s 100 Days and mapping out their phases—you’re crushing it. Not just for clients, but for employees, too. With AI, it’s easier than ever to build systems based on avatars, and that growth has been exponential.
Quick PSA on AI: there's a lot happening every single day.
