In this episode, Brad Parnell discusses how to continue growing your marketing efforts without increasing your ad budget in a downturned economy. He emphasizes the importance of maintaining a positive mental attitude and doubling down on your marketing efforts. Brad also shares a practical strategy for growing without ads, which involves reaching out to past customers and prospects through email marketing. He suggests creating specific offers for different segments of your list and implementing a nurturing sequence to increase conversions. Overall, the key takeaways are the power of mindset and the potential of leveraging your existing network to drive growth.