Ep. 5: Why brand design matters a lot more than we think, w/ Jessica Rosenberg

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Believe in Brand

Ari Yablok

7 episodes

2 days ago

The startups that become icons have one thing in common. They believe in brand. This is a podcast that explores the massive and often misunderstood role that brand plays in transforming B2B startups into unforgettable household names. I will share my firsthand experience building a brand from scratch at Island, and interview brand, design, and marketing experts from the world of B2B tech to discuss all things brand.

Marketing

Business

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All content for Believe in Brand is the property of Ari Yablok and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Ep. 5: Why brand design matters a lot more than we think, w/ Jessica Rosenberg

Believe in Brand

50 minutes 56 seconds

1 year ago

Ep. 5: Why brand design matters a lot more than we think, w/ Jessica Rosenberg

Episode 5: Why design matters way more to tech brands than we think, w/Jessica Rosenberg

This episode features brand design expert Jessica Rosenberg, a seasoned designer who led design for Twitter, CloudFlare, Mural, Webflow, and now Jasper.ai, as she shares her journey through the tech industry. The discussion covers her 14-year career in tech and advertising, highlighting key roles and achievements; The critical importance of design in the world of startups and B2B companies, and how it can be a strategic advantage; The insights and experiences from working at companies with different levels of design prioritization, including her leadership journey at CloudFlare and the unique environment of being at a design-led company like Webflow; Practical advice for early-stage startups on incorporating design into their business from the get-go, including the value of having a versatile founding designer; Tips on advocating for design within organizations that may not initially see its importance; A look at some of the brands and tools Jessica admires and uses, such as Runway, MyMind, Genie by Luma, and Perplexity AI. Also as a bonus, Jessica’s voice is as soothing as a meditation app. So enjoy :)

Highlights:

00:00 Introduction and Welcome

05:28 Jessica's Career Journey

10:42 The Importance of Design in Business

20:57 Challenges and Strategies in Design Advocacy

27:32 Working at a Design-Led Company

34:59 Advice for Early-Stage Startups

41:24 Brands and Tools to Watch