I was never supposed to be launching a B2B brand building podcast.

I was never even supposed to be building B2B brands.

So how did I end up here?

In episode #1, I dive into my story and the big moments that led me to become a B2B brand builder. Starting with my unexpected career path—from studying social work, becoming a rabbi, and aspiring to be a professional camp counselor, to running student life at a university in Israel.

Then, a crossroads moment in my career forced me to consider an entirely new path. And with the help of some random, yet timely career advice, I chose tech marketing— a field I knew nothing about professionally.

I developed a 3-phase career plan. Get in and learn. Get good at something you love. Get the opportunity to own that area of expertise for a great company. Eventually, I got my big break at a startup called Soluto. It was there that I discovered my love for brand building, especially while working on a project to develop a new brand identity.

I then landed a gig at a B2B tech branding agency called Atreo, where I learned basically all there is to know about B2B brand building under 2 of the best mentors I could have asked for.

This journey brought me to name and shape the brand for Island, a startup that's now worth $3B and whose brand I lead. Throughout the episode, I chat about the importance of believing in the power of brand from the very start, even before you see any results. Brand building isn’t something you see first and believe in later; you have to believe in it to see it.

Thanks for listening in to my story. I hope you get as much out of this podcast as I do. :)