In this episode of Beizzo’s Kiboozi, we dive into the fascinating world of the contrast effect — the psychology behind why something looks better or worse simply because of what it’s compared to. From shopping decisions to relationships, careers, and even how we see ourselves, this bias can quietly mislead us into choices we regret. But here’s the twist: when understood, the contrast effect can become a powerful tool for negotiation, influence, and clarity in life. Tune in as I unpack real-life examples, show you how to detect it before it traps you, and share how to flip it to your advantage.