"Why I Built a Brand for Karupatti!?" - The "Palm Era" Startup Story

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Being Scenius With Sriram Selvan

Sriram Selvan

55 episodes

1 week ago

Being Scenius! a community where people who make a difference, and impact come together to share their ideas, values, habits, and views. From successful Entrepreneurs to the common man who makes the change will be Interviewed and be part of our journey toward Being Scenius!

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"Why I Built a Brand for Karupatti!?" - The "Palm Era" Startup Story

Being Scenius With Sriram Selvan

3 hours 27 minutes 37 seconds

8 months ago

"Why I Built a Brand for Karupatti!?" - The "Palm Era" Startup Story

Support podcast ⤵︎UPI: srirampodcast@ybl

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Palm Era: https://thepalmera.in/

Instagram: https://www.instagram.com/thepalmera.in/

Guest Kannan Handles ⤵︎

LinkedIn: https://www.linkedin.com/in/kannan-hari-158b2757

Host Sriram Selvan Handles ⤵︎

LinkedIn: / sriram-selvan-519698226

Instagram: / _sriramselvan

Twitter: https://x.com/sriramselvank

Email: manage.sriramselvan@gmail.com

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Amazon Links: Amazon Shop: https://www.amazon.in/shop/_sriramselvan

Book suggestions from guests: https://www.amazon.in/shop/_sriramselvan/list/3PIR2AZZQ0XL6

Books for Startup Founders: https://www.amazon.in/shop/_sriramselvan/list/YKJ4XJMNIZF0

My Personal Book Suggestion: https://www.amazon.in/shop/_sriramselvan/list/3IHTRXO9K4ZA0

Podcast Equipment: https://www.amazon.in/shop/_sriramselvan/list/15ME9LBHDO6F5

Video podcast equipment: https://www.amazon.in/shop/_sriramselvan/list/3G80FQSGE2N0X

Timestamp:

(0:00) Highlights(2:18) Intro about Kannan & Palm Era (10:17) No Brand for Karupatti

(14:17) Story Behind my Logo

(19:16) Choosing the Right Packaging Material

(26:39) How I Started Palm Era?

(30:41) Health Benefits - The Good, Bad & Ugly!

(48:53) Why Insulin Spike Matters?

(56:03) We made Value Added Products

(1:01:38) Have Health as your Priority!

(1:09:35) Karupatti Tea Shops Popups Everywhere?!

(1:13:15) First Setback!

(1:17:48) Formers Problem & Our Solution!

(1:31:00) The Initial Days, R&D, Selling on Amazon!

(1:40:30) The Turning Point & Tanseed Fund

(1:50:32) Buying Machinery for own production

(2:12:13) Next Stage: Investors

(2:17:12) We Started Building Systems!

(2:23:39) Mentor & Books

(2:33:36) We Focus on Customer Experience

(2:42:56) D2C Startup Reality!

(2:48:44) I Hired a Consultant and Start Doing Content

(3:02:39) Startups are Not Fancy

(3:57:22) Full-Time Job + Startup?

(3:11:29) D2C Founders Should do this & Conclusion!

About Being Scenius Podcast:

Being Scenius Tamil Podcast is a podcast that features interviews with successful people from Startups, Entrepreneurship, Content Creation, and more. Learn from successful people, get inspired, and achieve your goals. Subscribe today!